Based in our Wellingore office, Nina joined Waldeck in January 2024 for a 3-month internship, before being offered to continue her role with an on-going placement.  

Nina is currently studying a Business and Marketing Degree at the University of Lincoln and is due to finish in 2026. 

“The best advice I can give to someone is to say yes to things outside of your comfort zone, be confident and don’t forget to ask” 

We caught up with Nina to hear more about her journey so far:

Hi Nina! What has your education journey been like so far?

I started off like everyone else, by doing my GCSEs and then went into sixth form, completing four A-Levels.  

During my summer holidays, I organised a variety of internships, both internationally and in England, with several global companies. These experiences helped me identify my desired career path and gave me the confidence that my chosen field of study aligns with my long-term professional goals.

At the start of September 2023, I began my degree in Business and Marketing at the University of Lincoln, due to really enjoying both design and business in my A-Levels. For a while I was searching for an apprenticeship as I liked the fact you get both the theory and the practical experience, however it was extremely hard to find something in my chosen field of study.  

In October 2023 I attended the University of Lincoln careers fair and met Waldeck’s Head of Marketing, Hannah Cook as I was seeking some work experience alongside my studies. Shortly after this it became a placement job, and this is where I am today.  

What are some of the most interesting projects you’ve worked on? 

I thoroughly enjoyed working on some super exciting projects such as our annual Summer Conference. I also took the lead in organising The Royal Bath and West Show, which as a company we attended for the first time.  

Another project I’ve been involved in is creating a diverse range of content, across platforms such as the company website, Instagram, LinkedIn and Twitter. I then have been involved in using this content to create our bi-annual company newsletter, collaborating with our external design agency, UnitedAgency, to ensure a slick design.  

I have also enjoyed working with our SEO agency, EComOne, learning about the intricacies of Search Engine Optimisation to maximise quality website traffic.  

What motivates you in your work? 

What motivates me at work is the opportunity for personal growth, as I thrive on developing my skills and advancing my career.  

I’m also driven by the desire to make a positive impact, both within the organisation and in my team, knowing that our collective efforts lead to meaningful outcomes.  

Continuous learning is another key motivator for me, as I enjoy expanding my knowledge and staying updated with industry trends to remain effective and innovative in my role. 

What are your career aspirations for the next five years? 

Having just completed my first year of studies with an overall ‘First’, I am looking forward to continuing a further two years at the University of Lincoln alongside my Marketing Assistant role with Waldeck.  

To further challenge myself during my studies, I have chosen to spend a semester abroad in Zurich, Switzerland. This experience will enhance my cultural immersion, independence, and personal growth. 

What tips would you give to others starting out in industry? 

The best advice I can give from personal experience is to say yes to things outside of your comfort zone, be confident, don’t forget to ask and to take any given opportunity and go for it.  

What do you enjoy doing outside of work? 

Outside of work, I enjoy going to the gym, meeting friends, and regularly visiting my hometown in Germany to spend time with my family.

I love exploring the world and last summer, I went interrailing around Europe for three weeks. Some of my favorite places I have been to so far have been Copenhagen and Berlin, but the most memorable holiday must have been Mauritius.